WHAT I WANT TO DO?
I want my brand to stand out, add value, attract customers and build loyalty.
WE CREATE VALUE
For customer-oriented brands.
We apply Big Data and Datamining to discover trends and patterns and be able to anticipate changes in the market.
In an increasingly globalized and competitive market, in which the thresholds of consumer satisfaction are covered in a generalized manner, the success and differentiation of a product or service goes beyond being good or correct. It is about surviving in the memory of the consumer, turning their experience into a unique and worthy event to repeat.
The value of a brand is measured by its ability to generate links with consumers and identify them with it. In its ability to be part of your day to day, whether it is a product or service consumed or used by them or if it is a product or service recognized, respected and loved. The brand is that which enters into the life of people and accompany them throughout it, staying by their side in a natural and assimilated way.
From Estrategias de Éxito we focus on identifying, consolidating and enhancing those aspects that add value to consumers and provide the brand with a strategic positioning within its sector.
We design studies that act on the key aspects that affect the consumer and condition their choice over others. We act both on specific aspects independently and on the set of inputs that influence the consumer, using BIG DATA tools that help us:
- Discover causal connections.
- Establish time series.
- Identify trends.
- Make predictions.
That the brand knows perfectly the profiles, likes and needs of its potential audience, to be able to develop its strategies in the best way.
That the product or service goes beyond its use or utility. That really fits the consumer demand and exceeds the coverage of needs, exceeding the expectations created.
That the brand is present in those optimal points, where it is really expected and it is profitable, with a relevant presence and visibility.
That the sales and customer service teams of the brand exercise perfect representatives of corporate values, ensuring customer satisfaction.
That the values and the image transmitted by the brand are able to identify with consumers and motivate them.
That we know our competitors, the values that they brings, how they act, the image they transmit, they presence in the market, the profile of their consumers and the characteristics of their products or services.
That we consider if it is the best moment to make decisions, evaluate the current situation, adapt to it and act with perspective.
LINKING AND FIDELIZATION WITH THE BRANDMake it a brand that falls in love, with which consumers feel identified and trust it, establishing a consolidated and prolonged relationship over time.
We apply Big Data tools to identify the real impact of each variable on the result, the relationship between them, as well as to predict future trends.
We define programs that host, include and link all the available information, evaluating the incidence of each piece of information in the process of linking brand to consumer, generating reliable and high-value strategic information, to design, apply optimally and evaluate the different corporate actions.
We invest in the human capital of our clients through training and coaching programs.
We train teams and people to face the challenges and difficulties of day to day, improving their skills and knowledge in the search for the improvement of business management, increasing efficiency and productivity, as well as satisfaction and loyalty of the clients.
We customize the actions, directing them to overcome the deficiencies detected as well as enhancing those aspects of added value that are perceived.