Centralize and manage all the available information, both the one generated by marketing actions, as well as the internal one of the company and the secondary one existing in the market.
Make correct decisions based on having the most complete, interrelated and accessible information, being able to evaluate the impact of each small aspect as well as the aggregation of metadata and the intervention of different elements as a whole.
- How can I centralize and effectively manage all the information generated both by my business and by the whole market?
- How does each of the different aspects affect my business?
- What impact does my company have on each of the decisions I make?
- What are the best decisions to take to achieve the stated goal?
- Can I minimize the risk in making decisions?
What are we looking for?
Define and manage a Big Data computer program capable to storing and relating a large amount of data from different sources, capable of providing information that allows to boost and succeed with the design and execution of strategic decisions and initiatives.
Evaluate, not only present facts, but be able to identify trends and anticipate the evolution of markets and consumers through real historical, descriptive, causal and predictive analysis.
Identify, through the management of information, those aspects, and to what extent, that determine and influence the perception of the brand by customers and consumers, as well as its competitors, and that will make it possible to detect destructuring effects, generate competitive benefits and anticipate trends and changes in the sector.
How do we do it?
We define and implement a computer program that is constantly fed by the information provided by teh company itself through its internal data, by secondary sector information available in the market and by the primary information generated through the different marketing actions carried out by the company. We work all the data generated both individually by variable and relational level with bivariate and multivariate analysis, both in aggregate form and establishing segmentations by different categories.
We look for the incidence of each one of the variables in the final result, detecting those conditioning factors that are strategic and really influence to a greater extent, as well as the causality relationships that are established between the different variables.
What do we get?
Have a system that constantly provides updated information and that relates all the data that may affect our business, its present and future.
To have a position of competitive advantage, knowing how each of our actions, competitors, the evolution of the market and consumers and the different political, economic and social agents, affect our brand image and the success of our products and services.
Implement an internal management tool that is transversal among different departments, that helps to optimize our resources, identifying shortcomings and destructuring effects, detecting potential and good professional practices, defining effective action protocols.
Optimize our strategic policies, both in terms of impact and success as well as economic investment.
Anticipate trends, set the market evolution guidelines and become a benchmark within its segment.