Knowing the client/customer to whom we want to offer our products or services is essential, both before launching our product/service and during its useful life.
- How is our client/consumer?
- What are their needs or motivations?
- What aspects condition their decisions?
- Where do I have to focus the sale?
- …..
What are we looking for?
1
Know the profile of consumers, clients and potencial public to offer products/services tailored to their likes and needs, following an effective sales strategy and attractive communication campaigns.
2
To segment and categorize the market according to profiles, to design personalized strategies adapted to each segment, achieving greater return on investment.
3
Anticipate changes and social trends, of consumer and market, with the aim of being prepared for them and turn our brand into a constantly current, innovate and present icon.
4
Create new trends capable of dragging a multitude of followers and generating new needs and favorable consumer habits.
5
Know the sociodemographic characteristics, motivations and predisposition to consumption/purchase of the potencial public within the area of influence of our point os sale.
How do we do it?
Consumer Marketing and Consumer Insights
We understand the customs, motivations and behaviors in consumer purchasing dynamics, and detect the stimuli that guide their decisions.
Trend Observers
We anticipate the trends of tomorrow and provide tools to the brand that allow not only be solvent in the present but also acquire a competitive advantage in the future.
Coolhunting
We identify those potencial creators of trends and references for the multitude of followers, capable of generating changes and influencing lifestyles and consumption.
Geomarketing
We define the profiles of consumers according to their geographical areas of influence, getting the brand to carry out effective micromarketing campaigns on the ground.
Creation of databases
We collect and order all the information obtained in complete databases constantly updated so that the brand has the most relevant information for its strategic actions.
What do we get?
1
Maximize the marketing, sales and advertising actions by knowing the profiles, likes, lifestyles and location of the consumers and potential public to whom we are going.
2
To have the most complete and updated information about consumers and potential public to design strategic actions of present and future.
3
Identify and anticipate trends that will generate social movements and changes in consumer habits, to adapt the strategies of the brand to these changes and achieve positions of competitive advantage.
4
To be a living and active brand, and recognized as such, capable of creating trends and becoming a reference within our potential audience.